Henkel, marketers of brands such as Dial and Right Guard, has been included in the 2010 list of the “World’s Most Ethical Companies” for the third year in a row. It was the only German company to be included. Kao, the Japanese powerhouse behind a number of personal care brands, including John Frieda, Jergens and Biore, secured a spot on the list for the fourth consecutive year; it was the only Japanese company named. The ranking prepared by the U.S. Ethisphere Institute recognizes companies from around the globe for their exemplary ethical approach to corporate governance and their commitment to sustainable development.

The ranking includes a total of 100 corporations. Among thousands of applicants from over 100 countries, Henkel and Kao were selected by an expert jury comprised of U.S. scientists, academics, lawyers and government representatives. The multistage assessment process was based on business conduct as demonstrated in a range of categories including social engagement, management style and innovation strength.